LINCOLN, Neb. — Conservatives and liberals know there is a chasm between their policy and social ideals. But a new study shows that their differences may be psychologically fundamental.
The research, led by the University of Nebraska-Lincoln’s Mark Mills, revealed that negativity bias, where greater weight in our cognitive processes is given to negative information over positive or neutral information, is stronger in political conservatives and that the negativity bias transfers to how well they remember stimuli.
Source: UNL research suggests link between political ideology, cognitive processing